Four channels. One plan. 150% more revenue.
Mookuthi sells online, in its store, by appointment and through roadshows across cities. We grew all four together.
JEWELLERYD2C + RETAILPERFORMANCE MARKETINGLEAD GENERATION
+150% Revenue, all channels
+300% Roadshow visitors
3x Roadshow spend, CAC nearly flat
15 Cities reached
01 · THE PROBLEM
Four channels to grow at once.
Mookuthi needed growth everywhere it sells: the online store, personal appointments, its offline store and roadshows in different cities.
Each channel has a different customer journey, so one campaign could not serve all four.
02 · THE PLAN
A separate engine for each channel.
MOVE 1Four campaign structuresOnline sales, appointments, store visits and roadshows each got their own campaigns and goals.
MOVE 2Roadshows, scaledWe tripled roadshow spend while keeping acquisition cost nearly flat.
MOVE 315 citiesLead generation ran across 15 cities to fill every roadshow.
03 · THE PROOF
The brief vs. the result.
THE BRIEFGrow sales across the online store, appointments, the offline store and roadshows.
WHAT WE DELIVEREDRevenue up 150% across all channels. Roadshow visitors up 300%. Record visitors and revenue in several roadshow cities.
NEXT CASE STUDYCocooncare: launch to 60k+ orders →
Selling online and offline?
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