Same budget. New customers at half the cost.
Google to win new customers. Meta to bring them back. Better returns without spending a rupee more.
PREMIUM COFFEED2CPERFORMANCE MARKETINGGOOGLE ADSMETA ADS
-53% CAC in 4 months
5x+ ROAS, up from 3.5-4x
+25% Sales growth in 6 months
0% Increase in ad spend
01 · THE PROBLEM
Returns had plateaued.
Blue Tokai's ROAS had flattened at 3.5-4x.
They wanted two things: better returns without raising spend, and more first-time buyers from people already searching for coffee on Google.
02 · THE PLAN
One platform, one job.
MOVE 1Google finds new customersWe ran Google Search purely for acquisition, so Blue Tokai showed up wherever people searched for coffee.
MOVE 2Meta brings them backMeta focused on retention, turning first orders into repeat orders.
MOVE 3Budget held flatNo extra spend. Every gain came from using the same budget better.
03 · THE PROOF
The brief vs. the result.
THE BRIEFImprove ROAS without raising spend. Win more new customers from Google Search.
WHAT WE DELIVEREDCAC down 53% in 4 months. ROAS up from 3.5-4x to 5x+. Sales up 25% in 6 months. Same budget.
NEXT CASE STUDYSpice Up Foods: ROAS from 1.2x to 4x+ →
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